Started at our kitchen table, not a boardroom.
Sootheroo is a husband-and-wife thing. We're a family of four in Melbourne, and somewhere between the toddler years and the many, many stuffed animals that came with them, we kept asking the same question: why were all the softest, most huggable plush toys modelled on animals from somewhere else — when some of the most lovable characters we knew were already in our own backyard?
So we designed our own. Every character is native to Australia — from the coastal cockatoo to the shy little bilby — built with the same floppy, weighted, ultra-soft construction that made boutique plush famous, and tested to a standard we'd genuinely hand to our own kids, because that's exactly who it's made for.
Safe from 12 months+
Certified for ages 12 months and up, AS/NZS ISO 8124 and ASTM F963 tested.
Weighted, not stiff
Sealed poly-pellet base gives a low, huggable centre of gravity.
Floppy by design
Rag-jointed limbs and un-stuffed shoulders let every character dangle naturally.
Non-toxic, always
AZO-free, heavy-metal-free dyes, REACH compliant fabrics throughout.