Most boutique plush is hand-wash or spot-clean only — Sootheroo isn't. Every character is genuinely machine washable, built from the same materials, so one gentle routine covers the whole crew, whether it's still doing bedtime duty or has graduated to a spot on the nursery shelf.
Unlike most boutique plush, a Sootheroo is genuinely machine washable — no hand-washing required. Pop it in a mesh laundry bag on a gentle or delicate cold-water cycle, using a mild detergent. The weighted poly-pellet base is sealed in its own internal pouch, so it holds its shape and balance through the wash. Skip the tumble dryer and any high-heat or high-spin settings, which can flatten the high-pile fur — air drying keeps it looking its best.
Air dry flat, out of direct sunlight. Reshape the ears, wings, or limbs while damp so they dry in their natural floppy position. Direct sun and heat can fade the dyed fur over time — a shaded spot indoors is best.
The high-pile shaggy fur (12–15mm) on the body and the short-pile minky underneath can flatten with heavy cuddling. A soft-bristle brush, used gently in the direction of the pile, restores the fluff. Brush the crest, ears, and tail separately — they're finer and shouldn't be over-brushed.
Store away from direct heat and damp — a cupboard shelf or open display both work. Keep away from pets, since the poly-pellet base can be an irresistible chew target for curious dogs.
Every Sootheroo carries a woven satin tush tag sewn into the rear seam, printed with washing instructions, material content (100% polyester fibres), a batch number for traceability, and safety certification icons. Each character is also individually metal-detected and seam-tested before packing, and every fabric used is AZO-free, heavy-metal-free, and REACH compliant — recommended for ages 12 months and up.
Sootheroo characters are designed for supervised cuddling and play from 12 months. As with any soft toy, we don't recommend leaving any plush in a cot or sleep space with a child under 12 months, in line with general safe-sleep guidance.
Yes — this is one of the things that sets Sootheroo apart from most boutique plush, which is typically hand-wash or spot-clean only. Use a mesh laundry bag on a gentle, cold-water cycle, and skip the tumble dryer to keep the high-pile fur looking its best.
With this routine, yes — that's rather the point. A quick brush of the fur and the occasional spot-clean is usually all it takes to keep a Sootheroo looking shelf-worthy long after the nightly cuddles have tapered off.
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